Billionaire #Patagonia founder, Yvon Chouinard, has just given away the $3bn company to fight the climate crisis with the twitter feed tag line " Hey friends, we just gave away our company to planet earth". 
An amazing example of how the fashion industry is recognising the impact it is having on the environment and as a result evolving to address these issues. 
 
The clothing and outdoor company will continue with its operations but all profits will now go to organisations to fight the climate crisis. 
 
More than ever a collective effort is needed to address the issues of climate change. ATMF welcomes this amazing step taken by an incredible man with the vision to take the initiative to save the planet. 
 
Click here to visit the Patagonia website for more information. 
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