Sajjad Khan says "it was a real privilege to represent the ATMF at the British Science Festival". 
A number of topics were discussed including the need to address climate change by encouraging businesses to achieve 'net zero' greenhouse gas emissions. 
 
This might mean powering buildings with renewable energy, transporting goods with electric vehicles or cargo bicycles and only using raw materials produced sustainably. 
 
For many, this means rethinking entire business models, a new approach to production efficiency and waste reduction to lessen the impact of fashion on the environment. 
ATMF have already identified a potential site for an eco park, a vision of Bill McRaith, which will incorporate some of these carbon reduction methods. 
 
Andrew Reeves touched on the 'science' of how we understand and support behaviour by using the COM-B model. Claire Lerpiniere spoke about the challenges the textile industry faces and how DMU are working with local firms to help implement change. 
Asha Mistry shared her experiences of working with businesses locally to address their issues, fashion or otherwise, drawing on expertise from the University. 
 
Ismay Mummery shared her approach to being an ethical and sustainable fashion designer and how she has incorporated these values into her new brand. 
 
Click here to see the LinkedIn post. 
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