ATMF attended the official launch of Quick Innovation Developers (QuIDs) at De Montfort University, Leicester

QuIDs is De Montfort University’s new programme to support SMEs through access to seed funding and expertise. The programme is designed to help businesses with an idea for a new product and service to be matched with an academic and work on the project together. 

 

The initial trial phase involved 6 SME's and 2 of those that benefitted were in the textile sector. Kay Radford from DMU gave an outline of how she helped Gossamer Productions Ltd with fabric testing for such things as colour fastness, seam slippage and durability. She also outlined further involvement with other businesses by assisting them with product development andfacilitating links between industry & academics. 

 

Ellie Jones, a contour fashion graduate also spoke of her experience of working with a local Sportswear manufacturing company and assisted them with developing new sustainable sports range technology for wearable garments via the QuIDS programme . Ellie also felt that this interaction was a great start to her industry experience and benefitted as a result of her engagement with the industry. 

 

ATMF actively encourage and are really appreciative of University's efforts to engage with the local textile trade.